Okanagan’s Blue Mountain Winery profiles ‘Godfathers Seafood Market’
Good fishmongers are hard to find so when Codfathers opened in Kelowna about 25 years ago, Chef’s in the valley breathed a sigh of relief. Originally founded by the Bishop family, the market has been owned and operated since 2002 by Jon and Anne-Marie Crofts, who emigrated from the south of England.
The trade of “fishmongery” was fast becoming a dying art across Europe and North America, due to the rise of big box stores and bulk trade in seafood as a commodity. Both Jon and Anne- Marie believe passionately that Seafood should not be treated as just another mass produced protein, and that it should have special status as one of the few remaining foods that have to be hunted and gathered, sometimes at considerable risk to the fisherman. The place for modern fishmongers in the world is to show these wild gems the respect that they deserve, and use their mongering skills to ensure that fish is presented and prepared to the highest standard, so that they make it to the plate in prime condition.
As a family business Codfathers has always been aware of the importance of conserving our amazing ocean resources and using them thoughtfully so that future generations can enjoy them too. This concern culminated in our decision back in 2006 to become partners with Vancouver Aquarium’s Ocean-wise program. After being accepted for the program, they are proud to be the first full-service fish market in Canada to embrace Ocean-Wise. For information on this program please visit the Ocean-Wise website at http://www.oceanwisecanada.org/about. All seafood items in their store are clearly labeled with the Ocean-Wise logo if they are considered sustainable by Vancouver Aquarium’s team of biologists (the vast majority of their products are).
Also, for products where there are no Ocean-Wise alternatives they always source the most sustainable option available. In addition they have committed to promoting and encouraging small artisanal fisheries, and wherever possible providing the names of the boats/fishers, the area where they are caught and the method of catch used, to their customers.